Do you want to learn how to go viral on TikTok? It’s not as hard as you think. In this article, we’re going to talk about the 14 most important things that will help you get there, including following trends, being creative, and collaborating with other creators. We’ll also discuss consistency in posting your content for maximum exposure! So let’s take a look at these 14 secrets and see if they can help you achieve fame on TikTok.
1. Follow Viral Trends & Challenges
Trends are the life and soul of TikTok and should be central to your videos when possible. By adding your own flair to a trend or challenge, you can help your video stand out from the others while still taking advantage of the trend. Using trends also means you don’t need to think of video ideas.
2. Collaborate With Other Creators
Collaborating with other creators is a great way to go viral on TikTok. How can you tell if someone would be good for collaboration? It’s all about compatibility: do they have an audience, are their videos similar in content and style, etc.? And of course, the best part is that collaborating could lead to becoming friends!
3. Be Consistent
If you are going to go viral on TikTok, it’s important that your post frequency is consistent. How often should you be posting? It really depends on the amount of time and dedication versus how much content you want to put out there. If someone puts a lot of work into one video, they might only make one or two videos per week. On the other hand, a video every day is doable with less time and effort!
If you’re following trends, making dance videos, or just funny content then once or twice a day will be best but if your content requires a lot of research or planning, then aim for a minimum of once a week, perhaps with teasers in between.
4. Use Hashtags That Categorize Your Account in the Algorithm
TikTok gives you plenty of hashtags, use them to your advantage! This will help you get discovered and go viral on TikTok. While very few people search for hashtags, it helps TikTok understand what kind of videos you make so it can show your videos to the right kind of people in their FYP.
This is the logic behind people saying that their FYP is ‘cooking TikTok‘ or ‘sports TikTok‘. If the people that see your content are a good match, you’re going to get more engagement and, in return, more exposure.
5. Show Your Personality
TikTok is the perfect place for you to be yourself and show off your creativity, so don’t be afraid to show your personality. How you present it should match what you are comfortable with and enjoy doing. There’s no single right answer!
This will help people relate to you and recognize you on their FYP, as well as separating you from other creators. As an added bonus, being able to show your personality makes producing content much more fun.
6. Have a Unique Style
It helps to have a unique style of content is very important for being viral on TikTok. How do you find your own? A good place to start is thinking about what kind of videos you want to make and then ask yourself how can you inject your personality into them? You might also be able to take inspiration from other creators that already have the same taste in topics as you.
7. Engage With Your Audience
Engaging with your audience helps build a strong community which will help you with growth now as well as building a career later on. How can you do this? Answer their comments, livestream occasionally, or reply to your DMs! This shows respect and appreciation for them and they will feel more inclined to like/comment on your content in the future.
8. Create a Hook in the First 3 Seconds
If you want to keep your audience’s attention, then it’s important that you hook the viewer in the first few seconds. How can do this? It could be as simple as a unique intro or an attention-grabbing title on screen. There is so much content on TikTok and it’s very easy to scroll to the next post. Unless you perfect this hook, your watch time % will be low and the TikTok algorithm will show your content to fewer people.
9. Use Good Lighting
It’s important to have good lighting if you’re going to go viral on TikTok. How do you create this? A few options are natural light, lamps, or LED lights which can be plugged in and moved around as needed! This will help your videos look more professional and get higher engagement with the right audience.
10. Make Your Comments Go Viral
For this, find other videos that are going viral in your FYP and leave funny or interesting comments. Your comment could get thousands of likes and get pushed to the top of the comments for that video. This results in a lot of people clicking on your profile to see who you are and then discovering your content.
11. Maximize the Potential of Your Successful Videos
Once you have a viral video, make sure to take advantage of the potential it has. How do you do this? Make follow-up videos, film responses to comments, and take suggestions for future videos.
If the algorithm and your audience love a video, try and produce as much content around that while the trend lasts.
12. Go Live
If you want to go viral on TikTok, then it’s important that you take the leap and start livestreaming. Not only does it help you build a closer connection with your existing audience, but it also will help you get seen by new people as the TikTok algorithm favors livestreams. Livestreams help TikTok keep users on the app for longer so put them in the For You Page. Once you’ve started to get some viewers, TikTok will show it to more and more people. We’ve seen accounts grow by 30k or 40k followers from a single livestream.
13. Be Relatable
Tiktok is popular because it’s authentic and most content creators are everyday people. When making your content, talk or joke about daily life and common problems. It could be as simple as talking about something personal or ending with a question for viewers (e.g., “Do any of you have pets?”), making videos around topics that are relevant or trending in society right now, catering toward a specific demographic like high-schoolers and certain college majors, or even creating memes out of current trends.
14. Don’t Forget to Smile
It’s important to have a good attitude when you go viral on TikTok. How can you show this? Smile! This will make your videos more enjoyable and it’ll be much easier for the viewer to relate with you as well as remember who you are.
Try out these tips and see what works best for you. From there, continue to scale up your account by reaching out to other TikTok influencers, testing new content, and building your community. Remember that it takes time and patience to be successful. You may get your first viral video in a day, week, or month. Stick with it and you’ll be incredibly successful.
Are you looking to build influence and success on TikTok as an influencer or brand?
Padfield Media is a specialist in creating high-impact campaigns & assisting with scaling on social media