Our team provides Snapchat media planning & buying services in the North America, EMEA, and Australia regions.
Our media analysts have extensive experience running campaigns of all types including retargeting, activations, and cross-channel projects.
We advise major brands including corporates, governments, and other agencies across the world as well as first-time advertisers and startup brands.
With a team dedicated to Snapchat advertising, as well as close links with our Strategy, Creative, & Activation practices, we can quickly assemble multidisciplinary teams combining industry focus with a wider perspective to empower our practical advisory work and high-performing campaigns.
Generation Z is the newest generation of consumers. They have grown up in a time when technology has developed rapidly, global politics are complicated and challenging economic conditions persist. These disruptive influences shape Generation Z’s habits, behaviors and expectations which will continue to change as they grow older – wielding enormous power over family purchasing decisions already at such young ages with even more influence on their way!
Marketing to Generation Z is a daunting task. This generation has grown up with the internet, and they are not easily swayed by advertisements on social media or other platforms; their instinctive skepticism means that advertisers need to go above and beyond in order for Gen Zs’ attention span doesn’t fade away within seconds of viewing content
When Gen Z wants to discover new content, experiences, & products, they turn to Snapchat. The platform not only acts as one of the largest social media networks in the world but also as a source of entertainment, with the discover tab boasting hundreds of publishing partners and a number of Snapchat-exclusive shows & series.
In addition to campaign ad products like Sponsored Augmented Reality Lenses (also available with Padfield Media), Snapchat offers a range of standard ad placements that allow advertisers to access users when they’re connecting with friends, engaging with influencers, or watching long-running series.
Snapchat ads allow brands to nurture Generation Z consumers at all stages of the funnel with a variety of formats including short brand awareness ads, longer videos, and in-app shopping options.
Padfield Media’s multidisciplinary teams are able to plan, design, and execute campaigns that resonate with Generation Z and perform against a client’s KPIs. Our extensive use of in-house focus groups combined with industry expertise from around the world allows us to achieve results that surpass your expectations.
NA, EMEA, & Australia