Our team provides TikTok media planning & buying services in the North America, EMEA, and Australia regions.
Our media analysts have extensive experience running campaigns of all types including retargeting, activations, and cross-channel projects.
We advise major brands including corporates, governments and other agencies across the world as well as first time advertisers and startup brands.
With a team dedicated to TikTok advertising, as well as close links with our Strategy, Creative, & Activation practices, we can quickly assemble multidisciplinary teams combining industry focus with wider perspective to empower our practical advisory work and high-perfoming campaigns.
Generation Z is the newest generation of consumers. They have grown up in a time when technology has developed rapidly, global politics are complicated and challenging economic conditions persist. These disruptive influences shape Generation Z’s habits, behaviors and expectations which will continue to change as they grow older – wielding enormous power over family purchasing decisions already at such young ages with even more influence on their way!
Marketing to Generation Z is a daunting task. This generation has grown up with the internet, and they are not easily swayed by advertisements on social media or other platforms; their instinctive skepticism means that advertisers need to go above and beyond in order for Gen Zs’ attention span doesn’t fade away within seconds of viewing content
Marketing efforts towards Generation-Z can be difficult because this group was born into an era where everything online is scrutinized–especially if it’s been poorly done. So what does one do? It might seem like all hope would be lost when marketing campaigns fail but luckily there have been ways around these hard times!
TikTok ads offer an opportunity to run advertising that conform to Gen Z’s preferred consumption style. TikTok ad products are concise, multimedia, and authentic.
TikTok requires a very different strategy to TV or even other social media platforms. Creative must be context-native, that is to say, mimicking the same kind of content that performs well organically on TikTok. Lo-Fi “home videos” perform well for lower-funnel objectives with high-momentum, visually rich showcase videos yielding the best results for brand-awareness initiatives.
TikTok ads allow brands to advertise to this high-value and untapped demographic at a substantially lower cost than other platforms.
Padfield Media’s multidisciplinary teams are able to plan, design, and execute campaigns that resonate with Generaton Z and perform against a client’s KPIs. Our extensive use of in-house focus groups combined with industry expertise from around the world allows us to achieve results that surpass your expectations.